Rylee & Cru is a childrenswear line founded by illustrator Kelli Murray and inspired by her own little ones. She worked for 6 years in the fashion design industry before taking the leap the into freelance design to pursue her art and illustration work more full time. After having her daughter Rylee, she became more interested in kid’s fashion and started dreaming about starting an own clothing label, combining her skills as an illustrator with her background in fashion design and merchandising.

Rylee & Cru offers quality basics that are each hand garment dyed, giving them a soft vintage feel right out of the box. Its clothes stand out by the comfy, light shapes. Furthermore, the fabrics are soft, making dressing easy for child and parents.

Kelli likes to create clothes with modern silhouettes (dresses, jumpers, muscle-tanks, bubble onesies, pants), a gorgeous muted palette and standout graphics that she doodled herself. Let’s see the Spring Summer collection!

Rylee & Cru SS17 Collection

The SS17 collection is inspired by the nostalgic vintage circus. The whimsical prints feature hand illustrated tigers, lions, zebras, horses and circus tents mix with bold dots, stripes, diamonds and stars.

The colour palette is neutral, soft and stylish and ranges from greys to mustard, rosewood or pale peach.

Our favourite pieces for babies are the rompers and jumpsuits. They are so fresh, comfortable and easy-to-wear. And the all-over-prints selected for this collection (horses, tigers, stripes…) add a modern touch to these garments.

For kids, we especially love the sweet dresses and cotton pants (they are really comfy and easy to combine with a graphic T-shirt). The loose fit of the Rylee & Cru‘s clothes gives children plenty of space to move allowing them to play, run and have fun.

This season, Kelli has also designed some swimwear pieces, such as an adorable bikini for girls or some trunks for little boys. Now you are all ready for the beach!

What do you think about this collection? The outfits are absolutely perfect for the summer season, arent’ they?

+info Rylee & Cru

Need more inspiration? Have a look at our fashion section!