Laia Aguilar has shaken up kids’ fashion world twice. The first one, with her former brand, Bobo Choses which meant a great addition to children’s design. It was part of the first batch of brands, including Mini Rodini or Bang Bang Copenhague, which modernised kids’ clothes and filled them with joy and fun.


The second time, The Animals Observatory was the key. Laia created this kidswear label in 2015 with the entrepreneur Jan Andreu. This wonderful brand has just launched its third collection and we are sure it will be a complete success, just as the previous ones. Their philosophy is helping kids and adults to find comfort and pleasure of aesthetics with the motto “Be a good animal, true to your instincts”.


The Laia Aguilar’s designs are casual and elegant and their patterns are carefully created and filled with signature prints. The range of colours is nostalgic yet fresh and timeless, it will last for a long time while reminds us all stories.


The sources of inspiration come from the painting or architecture world as well as from some books (such as L’amour by Marguerite Duras), films, photographs, nature, and travels.

SS17_Film from The Animals Observatory on Vimeo.

This SS17 collection once again plays with illustrations, celebrating holidays around the world: a market in Japan, Niagara Falls or a trip to Santa Maria district in Lima.



For this season, Laia Aguilar takes inspiration to wooden puzzles to create pieces with geometric shapes and play with graphic possibilities afforded by the acronym of The Animals Observatory: T.A.O. You can find greens, browns, whites and reds framed in classic fabrics such as towelling, gaze, fleece, linen or cotton jersey, among others.

Here are our favourite outfits from their lookbook:


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Be ready, the collection is dropping today! You can find the new SS17 collection on their website and in select boutiques worldwide.

Tell me, which are your favourite pieces of the collection?

+ info: The Animals Observatory