Bobo Choses wants to inspire both parents and children from around the globe on how to care for the Earth. This kidswear label has just launched W.I.M.A.M.P., a limited capsule collection (and also an interesting community). It stands for Worldwide Inventive Minds Against Monsters of Pollution. Sounds great, right?

Bobo Choses‘ team asked kids from around the world to make drawings on how they would stop sea pollution and created a range of clothes made out of recycled/eco fabrics and materials. This is how the W.I.M.A.M.P. squad came about.

Wimamps come in all ages from all over the world. They are very creative, seriously funny, and have strong awareness and profound respect towards the environment. Bobo Choses received drawings of everything from a ‘water earth’ to cat-like machines that transform ocean plastics into bubbles.


The result of this collaboration is a range of 16 unisex,  fun and creative clothes and accessories with the amazing kid’s drawings.

Stay tuned because this capsule collection is only available to select stores and Bobo Choses website.

W.I.M.A.M.P. is a non-profit project which funds will be allocated by Bobo Choses to the Ocean Conservancy NGO in order to fund activities of ocean conservation.

But W.I.M.A.M.P. is also children’s community, a form to engage with kids in the environmental debate and receive their insights in a creative way. Your kids can join W.I.M.A.M.P. on its minisite and share thoughts, drawings or pictures of activities concerning sea preservation, and they can also get in touch with other Wimamps from around the world.

+ info: Bobo Choses and W.I.M.A.M.P.