“In the huge sky of sports there are big stars, strong stars, fast stars so dazzled by their light they cannot see each other. But among the many stars there are a few that shine with a modest, special light of their own, caring stars, brave stars, frightened stars, and tenacious stars. It is time they become legends…”
The new Bobo Choses SS17 collection, titled “A Legend”, is out. This season it’s inspired by sport legends from around the world and through time. You can find a great range of clothes pieces with retro and comfortable patterns and beautiful washed colours.
The collection is divided into six stories named after famous sporting legends: (Dick) Fosbury, Gino (Bartali), Nadia (Comăneci), John McEnroe), Kimura (Masahik) and Marc (Spitz). Each one with its distinctive shapes and fabrics.
As always, this Spanish brand stands out by its comfy kidswear and playful, quirky prints. For this spring – summer 2017, you can choose between Mr Badminton, some skating flamingos, John McEnroe’s broken tennis rackets, vintage volleyballs and many more prints!
In this collection, they offer new interesting fabrics, such as cut and sew knit, Flammé or viscose/linen, some of them exclusively developed by Bobo Choses. You can also discover new exclusive patterns, such as the sleeveless zip sweatshirt, nerved retro tracksuit with its zipped pockets, football polo, kimono, V-Neck T-shirt and more.
Tennis, judo, gymnastic, cycling… This summer will be really fun! This fabulous collection is full of clothes for babies, toddlers and children featuring sportswear-inspired silhouettes, including dresses, vest tops, t-shirts, sweatshirts, bodysuits, midi length skirts and running shorts.
But your kids also can read and learn about sports. Each season our petit book tells the story behind each collection. The children illustrated book A Legend was the source of inspiration and starting point for Spring Summer 2017. The book tells the stories of sportsmen like Dick Fosbury, Gino Bartali, Moses Tanui and many others who shined with a different and special light of their own.
Let’s have a closer look at some of the new Bobo Choses SS17 campaign pictures.
This collection is dedicated to all those caring, brave, frightened and tenacious kids that shine with a special light of their own. Never stop playing and have fun!
The campaign was shot by Martina Matencio and styled by Adriana Esperalba and Deborah Sfez.
+ info: Bobo Choses
