We’ve just discovered some amazing retro inspired unisex bags for kids. They stand out for their timeless design, durability and comfort. What more could you ask for?

Goodordering offers a range of stylish yet practical accessories for kids and adults that inspire an active lifes. It proposes a classic colour palette, a traditional structure, and a very practical design. The first range was heavily inspired by Japanese school bags and 70s and 80s retro travel bags. And we’re big fans of them!

The bags are fun, affordable, and versatile – for example, the adult handlebar bags have even taken on a new life as buggy bags! They are made out of durable materials (like quality water resistant nylon), have reflective strips and can be easily attached to the rack of a bicycle.


Founder and designer Jacqui Ma has designed bags for Puma, Virgin Atlantic, Microsoft and Debenhams. Goodordering ended up being incorporated in the same week Jackie’s son was born in 2012. She had started designing the bags about a year before she got pregnant, so she used the time on maternity leave to officially start the business.

Let’s see our favourites!

Kid’s Backpacks


The Mini backpack is perfect for the preschoolers.It has detachable safety harness and chest strap to keep the bag secure even over the thickest of winter jackets. If your kids are older you can opt for the School backpack that has separate padded laptop compartment at the back and two side slip pockets, the ideal storage for the water bottle or umbrella.


Finally, you can send the initials of your child they personalised the backpack.

Tube Bag


This multifunctional bag inspired by a pencil case can be attached to the bicycle handlebars, frame or saddle to keep all those bits and pieces safe and sound and easily accessible. It’s perfect to carry pencils, creams or tissues.

Kids Satchel



This slimline messenger bag is padded to carry laptops and features detachable shoulder strap so you can also put it inside your bag. With 4 pockets, this bag also allows to include your child’s favourite products (figurine, pencils…) that they won’t leave the house without.

The bags are well designed, practical and very reasonably priced. For me, it’s hard to choose only one!

+ info: Goodordering