The UK based company Tech Will Save Us not only makes creative tech products for kids. Its mission is boosting children’s creativity and imaginative play with technology. Technology is not only computer games, coding or apps, it can be a tool for solving problems and making things with. With the Tech Will Save Us kits, children are creators of technology rather than consumers. This new, inspiring model of training is focused on experiential and discovery-based learning. Kids learn and have fun at the same time!

Now the company is launching a Kickstarter crowdfunding campaign to raise money for a fabulous product for young kids: Dough Universe. They are introduced to Science, Technology, Engineering, Art and Mathematics (STEAM) principles through one of the most fun, universal and satisfyingly squishy materials: electronic play dough.

The toys are targeted at kids ages four to seven, and they learn the fundamentals of electricity through light, movement, and sound.

The project consists of three new make-it-yourself kits that use conductive dough and basic circuits. All the kits (Bright Creatures Kit, Squishy Sounds Kit, and Electro Machines) including play dough, a friendly app and smart controllers to inspire kids to invent creatures, instruments and machines.

With the Squishy Sounds Kit, children create pianos, drums or keytars and learn how electricity creates sound.

With the Bright Creatures Kit, children can make dough creations that blink, light, and flash up with light-emitting diodes (LEDs) and buzzers.

Finally, with Electro Machines Kit, kids build and control cars, robots, and machines that whizz, spin and move around. Children can learn the basics of how switches and motors work.

To accompany the three new products, Tech Will Save Us is also launching its first tablet app on iOS and Android. The app functions as a guide that takes kids through a series of stories and challenges that help them to use play to learn how electricity works.

“We hope that the Dough Universe will inspire our youngest generation to embark on a lifelong love of learning — said Bethany Koby, co-founder and CEO of Tech Will Save Us — As a parent myself, it’s important that toys are educational and help children through key developmental stages, ensuring that children aren’t just passive consumers of tech.”

The Dough Universe Kickstarter campaign runs from June 5, 2017 through July 5, 2017. To find out more and to back the project, check out Dough Universe on Kickstarter. Let’s support it!