Winter cold and rainy weather makes us dream about a warm and colourful spring, where light is everywhere to transform our daily lives into a fantastic picture. Gray Label new clothing collection — for children between 0 and 8 years old —- brings a bit of that creative spirit of talented little artists, where a beautiful palette of colours and the soft materials are the key.


The new SS17 collection is called ‘A Day at the Atelier’:

Walk down the atelier with us to discover this range of styles and colors, which unleashes the artist in every little one. We have created pinafore dresses, drop-crotch trousers, raw-edge scarfs, baby bloomers, long skirts, baby salopettes and the new color Sage. All for little Picasso’s moving between tables filled with tons of colored pencils, picking a couple and go back sketching, while humming their favorite songs. This is where dreams become ideas, and where ideas are brought to life.



All the pieces are elegant and comfy, and they can be easily combined together to get wonderful and surprising results. Imagine a magic colour universe where children can express themselves as little painters!

These 100% organic biological cotton clothes are not only cute but also long-lasting as quality is a must that is carefully considered in the production to guarantee the best for our little ones. We have always said that kids require products that can “survive” their crazy adventures, you can be sure Gray Label’s clothes will do it in a cute way!



Gray Lable stands out by its great unisex, contemporary yet timeless basics and soft fabrics. Emily Gray, the founder and designer, always choose gorgeous soft colours for the collections: mustard, grey melange, vintage pink, nearly black… and this season she also offers a new beautiful green tone: “Sage”.


Stay tuned! The collection will launch on 16th January. Fill your children’s wardrobe with charm while it turns our children’s looks into nice and daily artworks, are you ready? Don’t miss it!

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