Mitoi is a Barcelona-based toy brand in which they have merged the architecture with craft toy to offer educational building blocks.

“I would like children to learn the relation between colors and form and to learn something about their urban landscape and the buildings closest to them”, said Marc Castelló, founder and designer of Mitoi.

Mitoi has launched two collections of colourful building blocks: Miworld and Miciti.



Mitoi travels to NYC, London, Paris and Asia to bring us Miworld! Children can let their imagination run wild touring the world. Miworld comprises the Eiffel Tower, the Big Ben, the Empire State Building and an Asian pagoda.

But wait, there’s more!  Now you and your children can play with this lovely Barcelona skyline!



Miciti collection is composed by iconic buildings from Barcelona. You will find the Sagrada Família, the W Hotel, the Agbar Tower, the Mapfre Tower and the Hotel Arts Tower.


Great for kids and for architectural lovers! Check out their website and enjoy!