Wild Boys and Girls is a kids brand founded by the graphic designer Annie Kruse. Mum of two wild boys, she decided to turn her creativity into a kids label and design minimal urban t-shirts and decor accessories to continue feeding her children’s wonderful imagination.

Her designs are minimal, monochrome with plenty of attitude. You can see Annie’s love for typography and clean design with a playful touch.

Wild Boys and Girls Spring Summer 2016


After the successful launch of its first collection Tribe, Wild Boys and Girls has expanded its range and has presented three capsule collections for Spring Summer: Adventure, Party and Everday.

You will find simple, clean unisex graphics in black and white. Wild Boys and Girls designs look great with some added splashes of colour and different materials from tutu to ripped jeans.

All t-shirts are designed and made in the UK, slim fitting in super soft 100% cotton, kind to skin and (thank you!) without an itchy back neck label for added comfort.

Let’s have a closer look!

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The Adventure collection emphasizes the little ones’ wild side, and it’s plenty of arrows, cactus, ouch and adventure prints. Any little explorer in your house?


Party collection features fun prints like masks and fete.There is nothing better than a good party, right?

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Finally, the Everyday collection has strong typographic prints and the boy / girl and bro / sis graphics, perfect for some sibling twinning.

To compliment the t-shirt range, Wild Boys and Girls offers graphic and typographic posters. Don’t miss them!

Photography | Caroline Jones

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